Global Business

Day 1: Introduction to Global Business

Session 1: Welcome and Course Overview
- Introduction to the instructor and participants
- Overview of the course objectives and structure
Session 2: Understanding Globalization
- Definition and significance of globalization
- Historical context and evolution of global business
Session 3: Benefits and Challenges of Global Business
- Discuss the advantages and disadvantages of operating in the global marketplace
- Case studies illustrating real-world examples

Day 2: Market Entry Strategies

Session 4: Market Research and Analysis
- The importance of market research
- Tools and methods for conducting market research
Session 5: Market Entry Modes
- Exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries
- Pros and cons of each mode
Session 6: International Trade and Legal Considerations
- Overview of international trade regulations and agreements
- Legal and compliance issues in global business

Day 3: Global Business Operations

Session 7: Supply Chain Management
- Importance of efficient supply chain management in global business
- Case studies on successful supply chain strategies
Session 8: Global Marketing and Branding
- Adapting marketing strategies for international markets
- Building a global brand
Session 9: Cultural Intelligence and Cross-Cultural Management
- Understanding cultural differences in business
- Strategies for effective cross-cultural management

Day 4: Global Business Strategy and Sustainability

Session 10: Global Business Strategy
- Developing a global business strategy
- Strategic planning and decision-making in a global context
Session 11: Corporate Social Responsibility and Sustainability
- The role of CSR and sustainability in global business
- Case studies on companies with sustainable practices
Session 12: Course Conclusion and Future Trends
- Recap of key takeaways from the course
- Discussion of emerging trends in global business