About Course

Day 1: Understanding Business Opportunities

Session 1: Introduction to Business Opportunities

• Overview of the course and objectives
• Definition of a business opportunity
• Importance of identifying opportunities in entrepreneurship

Session 2: Market Research Fundamentals

• The role of market research in opportunity identification
• Types of market research (primary and secondary)
• Conducting effective market research

Session 3: Industry Analysis

• Analyzing industry trends and dynamics
• Identifying industry gaps and growth areas
• Competitive analysis and benchmarking

Session 4: Customer Segmentation

• Understanding your target audience
• Creating customer personas
• Identifying customer pain points and needs

Day 2: Evaluating and Pursuing Opportunities

Session 5: Innovation and Creativity

• Fostering creativity for idea generation
• Tools and techniques for brainstorming
• Turning ideas into opportunities

Session 6: Feasibility Assessment

• Assessing the feasibility of a business idea
• Identifying risks and challenges
• Financial feasibility analysis

Session 7: Business Models

• Exploring different business models
• Selecting the right business model for your opportunity
• Revenue generation strategies

Session 8: Opportunity Pitching

• Crafting a compelling opportunity pitch
• Presentation skills and storytelling
• Feedback and refinement

Session 9: Action Planning and Next Steps

• Creating an action plan for pursuing identified opportunities
• Setting short-term and long-term goals
• Resources and support for entrepreneurs

Conclusion and Q&A:

• Recap of key takeaways
• Open forum for questions and discussions
• Distribution of course materials and resources