Small and Medium Business Management
- 00h 00m 00s
- 0000-00-00 00:00:00
About Course
Day 1: Understanding Small and Medium Businesses
Session 1: Introduction to Small and Medium Businesses (SMBs)
- Definition and characteristics of SMBs
- Importance of SMBs in the economy
- Challenges faced by SMBs
Session 2: Starting a Small Business
- Idea generation and validation
- Business planning and feasibility analysis
- Legal and regulatory requirements
Session 3: Business Models for SMBs
- Types of SMB business models
- Choosing the right business model
- Case studies of successful SMBs
Day 2: Managing and Growing an SMB
Session 4: Marketing and Sales for SMBs
- Market research and segmentation
- Creating a marketing plan
- Sales strategies for SMBs
Session 5: Financial Management
- Budgeting and financial planning
- Cash flow management
- Accessing capital and funding options for SMBs
Session 6: Operations and Supply Chain Management
- Managing day-to-day operations
- Inventory management
- Quality control and process improvement
Day 3: Scaling and Sustainability
Session 7: Human Resource Management
- Hiring and retaining talent
- Employee training and development
- Legal and ethical considerations
Session 8: Technology and Innovation
- Leveraging technology for SMB growth
- Innovating in an SMB context
- Case studies of tech-savvy SMBs
Session 9: Growth Strategies
- Scaling an SMB
- Expanding into new markets
- Exit strategies and succession planning
Session 10: Sustainability and Social Responsibility
- Sustainable business practices
- Corporate social responsibility (CSR)
- Building a positive brand image
Session 11: Course Wrap-up and Action Planning
- Review of key takeaways
- Creating a personalized action plan for each participant
- Q&A and open discussion
Short Description
Small and Medium Business Management