About Course

Day 1: Introduction to Digital Marketing

Session 1: Overview of Digital Marketing

• What is Digital Marketing?
• Importance of Digital Marketing in the modern business landscape.
• Key digital marketing channels and platforms.

Session 2: Website Optimization

• Importance of a responsive website.
• Basics of website design and user experience (UX).
• Introduction to SEO (Search Engine Optimization).

Session 3: Social Media Marketing

• Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Creating and optimizing social media profiles.
• Crafting engaging social media content.

Day 2: Digital Advertising and Content Marketing

Session 4: Paid Advertising

• Introduction to Pay-Per-Click (PPC) advertising.
• Setting up Google Ads campaigns.
• Creating effective ad copy and targeting strategies.

Session 5: Email Marketing

• Building and managing email lists.
• Creating compelling email campaigns.
• Measuring email marketing success.

Session 6: Content Marketing

• Understanding the role of content in digital marketing.
• Content creation strategies.
• Content distribution and promotion.

Day 3: Analytics, SEO, and Strategy

Session 7: Digital Marketing Analytics

• Importance of data-driven decisions.
• Using Google Analytics to track website performance.
• Interpreting key digital marketing metrics.

Session 8: Search Engine Optimization (SEO)

• Advanced SEO techniques.
• Local SEO optimization.
• SEO tools and best practices.

Session 9: Creating a Digital Marketing Strategy

• Developing a digital marketing plan.
• Budgeting and resource allocation.
• Case studies and real-world examples.

Session 10: Course Recap and Q&A

• Review of key concepts.
• Open forum for questions and discussion.
• Providing additional resources and tools for ongoing learning.