About Course

Day 1: Introduction to Marketing Intelligence

Morning Session: Understanding Marketing Intelligence

• Welcome and Course Overview
• What is Marketing Intelligence?
• Importance of Marketing Intelligence in Modern Business
• Key Concepts: Data, Information, Knowledge, Wisdom (DIKW)
• The Role of Marketing Intelligence in Decision Making

Afternoon Session: Data Collection and Sources

• Types of Data: Primary vs. Secondary
• Data Collection Methods: Surveys, Interviews, Observations
• Online Data Sources: Social Media, Websites, Forums
• Ethical Considerations in Data Collection

Day 2: Data Analysis and Interpretation

Morning Session: Data Analysis Tools and Techniques

• Introduction to Data Analysis Software (e.g., Excel, Google Analytics)
• Descriptive vs. Inferential Statistics
• Data Visualization: Charts, Graphs, Dashboards
• Case Study: Analyzing Marketing Data

Afternoon Session: Market Research and Competitor Analysis

• Conducting Market Research
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Competitive Intelligence: Tools and Approaches
• Case Study: Competitive Analysis

Day 3: Strategic Decision-Making with Marketing Intelligence

Morning Session: Strategic Planning and Marketing Campaigns

• Setting SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)
• Developing Marketing Strategies
• Creating Effective Marketing Campaigns
• Measuring Campaign Success

Afternoon Session: Real-World Applications and Future Trends

• Real-Life Case Studies: How Companies Use Marketing Intelligence
• Emerging Trends in Marketing Intelligence: AI, Big Data, Machine Learning
• Challenges and Ethical Considerations in Marketing Intelligence
• Course Recap and Q&A