Hospitality Marketing
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About Course
Day 1: Introduction to Hospitality Marketing
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Session 1: Morning (2 hours) - Welcome and Course Overview
- Introduction to the course
- Explanation of course objectives and expectations
- Ice-breaking activity
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Session 2: Morning (2 hours) - Understanding the Hospitality Industry
- Overview of the hospitality industry
- Key players and market trends
- Discussion on the unique challenges in hospitality marketing
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Session 3: Afternoon (2 hours) - Market Research and Analysis
- The importance of market research in hospitality marketing
- Conducting market research effectively
- Group activity: Market research case study
Day 2: Strategies and Tools for Hospitality Marketing
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Session 4: Morning (2 hours) - Building a Strong Brand
- Branding fundamentals in hospitality
- Case studies of successful hospitality brands
- Group exercise: Create a hypothetical hospitality brand
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Session 5: Morning (2 hours) - Digital Marketing for Hospitality
- Overview of digital marketing channels (social media, SEO, email, etc.)
- Developing a digital marketing strategy
- Hands-on activity: Creating a sample social media post
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Session 6: Afternoon (2 hours) - Guest Experience and Customer Service
- The role of guest experience in marketing
- Techniques for improving customer service
- Role-play: Handling guest complaints
Day 3: Implementation and Measurement
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Session 7: Morning (2 hours) - Marketing Campaign Planning
- Creating effective marketing campaigns
- Budgeting and resource allocation
- Group activity: Design a marketing campaign for a hotel
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Session 8: Morning (2 hours) - Analytics and Performance Measurement
- Introduction to marketing analytics tools
- Key performance indicators (KPIs) in hospitality marketing
- Analyzing a sample marketing campaign's performance
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Session 9: Afternoon (2 hours) - Course Conclusion and Q&A
- Recap of key takeaways from the course
- Open discussion and Q&A session
- Course evaluation and feedback