About Course

Day 1: Introduction to Hospitality Marketing

• Session 1: Morning (2 hours) - Welcome and Course Overview

  • Introduction to the course
  • Explanation of course objectives and expectations
  • Ice-breaking activity

• Session 2: Morning (2 hours) - Understanding the Hospitality Industry

  • Overview of the hospitality industry
  • Key players and market trends
  • Discussion on the unique challenges in hospitality marketing

• Session 3: Afternoon (2 hours) - Market Research and Analysis

  • The importance of market research in hospitality marketing
  • Conducting market research effectively
  • Group activity: Market research case study

Day 2: Strategies and Tools for Hospitality Marketing

• Session 4: Morning (2 hours) - Building a Strong Brand

  • Branding fundamentals in hospitality
  • Case studies of successful hospitality brands
  • Group exercise: Create a hypothetical hospitality brand

• Session 5: Morning (2 hours) - Digital Marketing for Hospitality

  • Overview of digital marketing channels (social media, SEO, email, etc.)
  • Developing a digital marketing strategy
  • Hands-on activity: Creating a sample social media post

• Session 6: Afternoon (2 hours) - Guest Experience and Customer Service

  • The role of guest experience in marketing
  • Techniques for improving customer service
  • Role-play: Handling guest complaints

Day 3: Implementation and Measurement

• Session 7: Morning (2 hours) - Marketing Campaign Planning

  • Creating effective marketing campaigns
  • Budgeting and resource allocation
  • Group activity: Design a marketing campaign for a hotel

• Session 8: Morning (2 hours) - Analytics and Performance Measurement

  • Introduction to marketing analytics tools
  • Key performance indicators (KPIs) in hospitality marketing
  • Analyzing a sample marketing campaign's performance

• Session 9: Afternoon (2 hours) - Course Conclusion and Q&A

  • Recap of key takeaways from the course
  • Open discussion and Q&A session
  • Course evaluation and feedback