About Course

Day 1: Understanding Strategic Management

Session 1: Introduction to Strategic Management

• Definition and importance of strategic management
• Historical perspective and evolution
• Role of strategic management in organizations

Session 2: Strategic Planning Process

• Components of the strategic planning process
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Setting strategic objectives and goals

Session 3: Environmental Analysis

• PESTEL analysis (Political, Economic, Sociocultural, Technological, Environmental, Legal)
• Industry analysis using Porter's Five Forces model
• Competitor analysis

Day 2: Strategy Formulation

Session 4: Corporate-level Strategies

• Types of corporate-level strategies (e.g., growth, stability, retrenchment)
• Diversification and portfolio management
• Strategic alliances and partnerships

Session 5: Business-level Strategies

• Cost leadership vs. differentiation
• Focus and niche strategies
• Competitive advantage and value proposition

Session 6: Functional-level Strategies

• Marketing, operations, and human resources strategies
• Linking functional strategies to overall business strategy
• Resource allocation and budgeting

Day 3: Strategy Implementation and Evaluation

Session 7: Strategy Implementation

• Organizational structure and design
• Leadership and culture alignment
• Strategic change management

Session 8: Strategic Control and Evaluation

• Key performance indicators (KPIs)
• Balanced Scorecard and other measurement tools
• Adapting strategies based on performance feedback

Session 9: Case Studies and Practical Applications

• Analyzing real-world strategic management cases
• Group discussions and problem-solving exercises
• Tips for applying strategic management concepts in participants' organizations