About Course

Day 1: Understanding the Marketing Landscape

Session 1: Introduction to Marketing

• Overview of marketing in the modern business landscape.
• The role of marketing in achieving business goals.
• Key marketing concepts and terminology.

Session 2: Market Research and Consumer Behavior

• Importance of market research.
• Techniques for gathering market intelligence.
• Understanding consumer behavior and decision-making.

Session 3: Competitive Analysis and SWOT Analysis

• Analyzing the competitive landscape.
• Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
• Identifying market opportunities and threats.

Day 2: Building a Marketing Strategy

Session 4: Developing a Marketing Strategy

• Crafting a clear marketing strategy.
• Setting marketing objectives and goals.
• Selecting target markets and positioning your brand.

Session 5: Marketing Mix (4Ps)

• Understanding the 4Ps of marketing: Product, Price, Place, and Promotion.
• Strategies for product development, pricing, distribution, and promotion.

Session 6: Digital Marketing and Social Media

• The role of digital marketing in today's business environment.
• Leveraging social media for brand awareness and customer engagement.
• Measuring digital marketing ROI.

Day 3: Implementing and Measuring Marketing Efforts

Session 7: Marketing Campaign Planning

• Designing effective marketing campaigns.
• Budgeting and resource allocation.
• Creating a marketing calendar.

Session 8: Metrics and Analytics

• Key marketing metrics to track.
• Tools and methods for measuring marketing effectiveness.
• Using data for continuous improvement.

Session 9: Adapting to Market Changes

• Staying agile in a dynamic marketplace.
• Handling crises and customer feedback.
• Case studies of successful marketing adaptations.

Session 10: Cultivating a Marketing Mindset

• Encouraging a culture of innovation and customer-centricity.
• Developing a marketing-oriented mindset as an executive.
• Final thoughts and course wrap-up.