About Course

Day 1: Marketing Fundamentals

Session 1: Introduction to Marketing

• Definition of marketing
• The role of marketing in business
• Evolution of marketing concepts

Session 2: Market Research and Consumer Behavior

• Importance of market research
• Conducting market research
• Understanding consumer behavior

Session 3: Marketing Mix (4Ps)

• Product: Creating value through product design
• Price: Pricing strategies and tactics
• Place: Distribution channels and strategies
• Promotion: Effective marketing communication

Session 4: Digital Marketing

• The digital landscape
• Online advertising and social media marketing
• Email marketing and content marketing

Day 2: Brand Management and Strategy

Session 1: Introduction to Branding

• What is a brand?
• The importance of branding
• Brand identity vs. brand image

Session 2: Building a Strong Brand

• Brand positioning and differentiation
• Brand values and personality
• Brand storytelling

Session 3: Brand Strategy

• Developing a brand strategy
• Brand architecture and portfolio management
• Brand extensions and co-branding

Session 4: Brand Measurement and Evaluation

• Key brand metrics (brand awareness, equity, loyalty)
• Tools for brand assessment
• Case studies in successful brand management

Session 5: Brand Crisis Management

• Preparing for and managing brand crises
• Case studies of brand crises and their resolutions

Session 6: Wrap-Up and Q&A

• Review of key takeaways
• Open discussion and Q&A session