About Course

Day 1: Understanding Strategic Planning

Session 1: Introduction to Strategic Planning

• Definition and importance of strategic planning
• Key components of a strategic plan
• Strategic planning vs. operational planning

Session 2: Environmental Analysis

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal)
• Industry analysis and competitive positioning

Session 3: Setting Strategic Goals and Objectives

• SMART criteria for goal setting (Specific, Measurable, Achievable, Relevant, Time-bound)
• Linking goals to the organization's mission and vision
• Establishing key performance indicators (KPIs)

Day 2: Developing the Strategic Plan

Session 4: Strategic Planning Models

• Overview of different strategic planning frameworks (e.g., Balanced Scorecard, McKinsey 7S, SWOT Matrix)
• Choosing the right framework for your organization

Session 5: Strategy Formulation

• Identifying strategic initiatives and projects
• Resource allocation and budgeting
• Risk assessment and mitigation strategies

Session 6: Strategy Execution and Implementation

• Organizational alignment and change management
• Monitoring progress and adapting the plan
• Communication and stakeholder engagement

Day 3: Evaluating and Sustaining Strategic Plans

Session 7: Performance Measurement and Evaluation

• Key performance indicators (KPIs) and metrics
• Balanced Scorecard as a performance measurement tool
• Continuous improvement and performance reviews

Session 8: Sustaining Strategic Plans

• Strategies for maintaining strategic focus
• Responding to changes in the external environment
• Long-term sustainability and growth

Session 9: Case Studies and Group Activities

• Analyzing real-world strategic planning success stories and failures
• Group exercises and discussions to apply course concepts