About Course

Day 1: Understanding Promotion Strategy

Session 1: Introduction to Promotion Strategy

• Overview of promotion in marketing
• Importance of effective promotion
• Key terminology and concepts

Session 2: Types of Promotion

• Advertising
• Sales Promotion
• Public Relations
• Personal Selling
• Direct Marketing

Session 3: Target Audience and Segmentation

• Identifying and understanding your target audience
• Segmentation strategies for effective promotion
• Case studies and examples

Session 4: Setting Promotion Objectives

• SMART objectives for promotion campaigns
• Aligning objectives with overall marketing goals
• Practical exercises for setting objectives

Day 2: Developing and Implementing Promotion Strategies

Session 5: Creative Elements in Promotion

• Design and message development
• Branding and storytelling
• Creative briefs and agencies

Session 6: Media Selection and Planning

• Traditional vs. digital media
• Media planning and budgeting
• Media mix and channels

Session 7: Measuring Promotion Effectiveness

• Key performance indicators (KPIs)
• Analytics tools and metrics
• A/B testing and optimization

Session 8: Promotion Campaign Execution

• Campaign timeline and coordination
• Content creation and distribution
• Monitoring and adjustments during the campaign

Session 9: Case Studies and Best Practices

• Examining successful promotion campaigns
• Learning from industry best practices
• Group discussions and analysis

Session 10: Future Trends in Promotion

• Emerging technologies and their impact
• Sustainability and ethical considerations
• Preparing for the future of promotion

Conclusion and Q&A

• Recap of key takeaways
• Open discussion and Q&A with participants