About Course

Day 1: Understanding Sales and Marketing Fundamentals

Session 1: Introduction to Sales and Marketing

• Overview of Sales and Marketing
• Importance of Sales and Marketing in Business

Session 2: Market Research and Analysis

• Conducting Market Research
• Identifying Target Markets
• Analyzing Competitors

Session 3: Building a Customer Persona

• Creating Customer Profiles
• Understanding Customer Needs and Pain Points

Day 2: Sales Strategies and Techniques

Session 4: Sales Techniques

• Sales Funnel Overview
• Sales Process Steps
• Handling Objections and Rejections

Session 5: Effective Sales Communication

• Crafting an Elevator Pitch
• Building Rapport with Customers
• Active Listening Skills

Session 6: Sales Tools and Technology

• Introduction to CRM (Customer Relationship Management)
• Using Sales Software and Tools

Day 3: Marketing Strategies and Promotion

Session 7: Marketing Mix (4Ps)

• Product, Price, Place, Promotion
• How to Set Marketing Objectives

Session 8: Digital Marketing

• Introduction to Digital Marketing Channels (Social Media, SEO, Email Marketing)
• Creating a Digital Marketing Strategy

Session 9: Marketing Campaigns and Analytics

• Planning and Executing Marketing Campaigns
• Measuring Marketing Success with Analytics

Session 10: Sales and Marketing Integration

• Aligning Sales and Marketing Teams
• Collaborative Strategies for Success

Wrap-up and Q&A Session

• Review of Key Concepts
• Open Q&A Session for Participants

Course Materials:

• Handouts and worksheets for exercises
• Case studies and real-world examples
• Access to relevant online resources and templates