Marketing intelligence
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About Course
Day 1: Introduction to Marketing Intelligence
Morning Session: Understanding Marketing Intelligence
- Welcome and Course Overview
- What is Marketing Intelligence?
- Importance of Marketing Intelligence in Modern Business
- Key Concepts: Data, Information, Knowledge, Wisdom (DIKW)
- The Role of Marketing Intelligence in Decision Making
Afternoon Session: Data Collection and Sources
- Types of Data: Primary vs. Secondary
- Data Collection Methods: Surveys, Interviews, Observations
- Online Data Sources: Social Media, Websites, Forums
- Ethical Considerations in Data Collection
Day 2: Data Analysis and Interpretation
Morning Session: Data Analysis Tools and Techniques
- Introduction to Data Analysis Software (e.g., Excel, Google Analytics)
- Descriptive vs. Inferential Statistics
- Data Visualization: Charts, Graphs, Dashboards
- Case Study: Analyzing Marketing Data
Afternoon Session: Market Research and Competitor Analysis
- Conducting Market Research
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Competitive Intelligence: Tools and Approaches
- Case Study: Competitive Analysis
Day 3: Strategic Decision-Making with Marketing Intelligence
Morning Session: Strategic Planning and Marketing Campaigns
- Setting SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)
- Developing Marketing Strategies
- Creating Effective Marketing Campaigns
- Measuring Campaign Success
Afternoon Session: Real-World Applications and Future Trends
- Real-Life Case Studies: How Companies Use Marketing Intelligence
- Emerging Trends in Marketing Intelligence: AI, Big Data, Machine Learning
- Challenges and Ethical Considerations in Marketing Intelligence
- Course Recap and Q&A
Short Description
Marketing intelligence