About Course

Day 1: Understanding Pricing Fundamentals

Morning Session: 9:00 AM - 12:00 PM

• Session 1: Introduction to Pricing
  • Definition of pricing
  • The role of pricing in business
  • Key pricing terminology

Afternoon Session: 1:00 PM - 4:00 PM

• Session 2: Pricing Objectives and Strategies
  • Setting pricing objectives
  • Different pricing strategies (cost-plus, value-based, competitive)
  • Case study analysis

Day 2: Pricing Analysis and Implementation

Morning Session: 9:00 AM - 12:00 PM

• Session 3: Market Research and Customer Segmentation
  • Importance of market research
  • Understanding customer segmentation
  • Identifying target markets

Afternoon Session: 1:00 PM - 4:00 PM

• Session 4: Pricing Models and Analytics
  • Pricing models (e.g., elasticity, demand-based)
  • Data analysis for pricing decisions
  • Practical exercises with real data

Day 3: Pricing Policy and Strategy Execution

Morning Session: 9:00 AM - 12:00 PM

• Session 5: Pricing Tactics
  • Discounts and promotions
  • Psychological pricing
  • Dynamic pricing
  • Price discrimination

Afternoon Session: 1:00 PM - 4:00 PM

• Session 6: Pricing Policy and Implementation
  • Aligning pricing with overall business goals
  • Pricing decision-making process
  • Legal and ethical considerations
  • Developing a pricing policy document

Wrap-up and Q&A: 4:00 PM - 5:00 PM

• Recap of key concepts and takeaways
• Open floor for questions and discussions