About Course

Day 1: Understanding Small and Medium Businesses

Session 1: Introduction to Small and Medium Businesses (SMBs)

• Definition and characteristics of SMBs
• Importance of SMBs in the economy
• Challenges faced by SMBs

Session 2: Starting a Small Business

• Idea generation and validation
• Business planning and feasibility analysis
• Legal and regulatory requirements

Session 3: Business Models for SMBs

• Types of SMB business models
• Choosing the right business model
• Case studies of successful SMBs

Day 2: Managing and Growing an SMB

Session 4: Marketing and Sales for SMBs

• Market research and segmentation
• Creating a marketing plan
• Sales strategies for SMBs

Session 5: Financial Management

• Budgeting and financial planning
• Cash flow management
• Accessing capital and funding options for SMBs

Session 6: Operations and Supply Chain Management

• Managing day-to-day operations
• Inventory management
• Quality control and process improvement

Day 3: Scaling and Sustainability

Session 7: Human Resource Management

• Hiring and retaining talent
• Employee training and development
• Legal and ethical considerations

Session 8: Technology and Innovation

• Leveraging technology for SMB growth
• Innovating in an SMB context
• Case studies of tech-savvy SMBs

Session 9: Growth Strategies

• Scaling an SMB
• Expanding into new markets
• Exit strategies and succession planning

Session 10: Sustainability and Social Responsibility

• Sustainable business practices
• Corporate social responsibility (CSR)
• Building a positive brand image

Session 11: Course Wrap-up and Action Planning

• Review of key takeaways
• Creating a personalized action plan for each participant
• Q&A and open discussion